We strategically re-edited an existing video asset to align with current campaign objectives—restructuring the narrative flow, incorporating relevant stock imagery, and adding modern sound design to enhance engagement and emotional resonance. The project was executed in collaboration with a design intern under my direction, providing mentorship while ensuring all updates adhered strictly to the client’s brand guidelines for visual and tonal consistency.
For the Mother’s Day campaign, we led an in-house product shoot featuring the curated gift bundle, carefully styling and arranging the layout to reflect our advertising goals. The campaign’s warm and elegant visual language was designed to evoke the seasonal tone while staying true to brand identity. I collaborated closely with a design intern throughout the process, offering creative oversight and hands-on guidance to shape the final outcome.
For the summer collection, we directed a styled in-house shoot that captured the sensory feel of the season—light, warmth, and texture. The bundle was thoughtfully staged with sunlit, vibrant elements to convey a fresh, effortless aesthetic aligned with the broader seasonal campaign. I supervised the project in partnership with a design intern, providing creative direction while ensuring the final visuals upheld brand standards and stood out in a competitive summer market.